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寒门状元死了,咪蒙道歉停更了,毒鸡汤凉凉了吗?
来源:中国日报东森娱乐,澎湃新闻,观察者网,知乎,汉语世界,蓝鲸财经    日期: 2019-02-01

风口浪尖上的咪蒙道歉了!

 

今天上午,咪蒙在微博和微信公众号上发表道歉信:咪蒙微信公众号停更2个月、咪蒙微博永久关停。

 

咪蒙表示:作为一个有影响力的自媒体,我们应该承担起相应的社会责任,传递更正能量的价值观。

 

目前,咪蒙的微博已经清空。 

 

联想到前几天咪蒙“回应一切”的帖子,道歉信的发布并不让人意外。因为很明显,咪蒙所说的这一切,很难结束。

 

 

事件起源是公众号“才华有限青年”的文章《一个出身寒门的状元之死》,该文章发布后,一夜之间成为公众焦点:

 

 

文章讲述名为“周有择”的寒门状元,为人正直,却生活坎坷,终英年早逝。除了讲述故事本身,笔者在文章中还渲染了社会的浮夸,人生的感悟等等。

 

最后还有一波“有力”的收尾:

 

然而就是这样一篇“感人至深”的微信爆款文章,却很快被删除了,原因也很简单,网友们发现其内容虚假、贩卖焦虑、欺骗读者……

 

A story telling the tragic life story of an intelligent young man from a poor background went viral on WeChat on Tuesday night, before being deleted.

 

The story was met with a backlash when a number of users found its facts and timeline to be inaccurate.

 

坦白讲,与其说“寒门状元”刷屏,倒不如说是大家对这篇文章的批判刷屏了:文章中出现过互相矛盾的情节,与当今世界不符的事实,以及除了主角外,一大堆充满了刻板印象的反派NPC……

 

 

 

 

网友对于毒鸡汤,也是拒绝的……尤其这毒鸡汤还是七拼八凑的。

 

正所谓:出身寒门状元死,咪蒙爆款十万加。

 

对此,也有媒体深思,当今自媒体传播是否需要规范:

  

同时,有关“才华有限青年”公众号与知名写手咪蒙之间的关系,也浮出水面。

 

 

杨乐多团队也是咪蒙矩阵中的一分子——就是那个经常在你朋友圈里完成刷屏的情感教主咪蒙。

 

杨乐多也是此前咪蒙爆款文章《说来惭愧,我的助理月薪才5万》中的当事人。

 

面对一波“声讨”,咪蒙方面的声明,来的也快:

 

团队表示,这不是新闻,而是非虚构写作,核心事件绝对真实。

 

The team behind the WeChat account that posted the story responded in a statement on Wednesday, saying that the story was non-fiction rather than news, and that the writing was based on true events.

 

显然,这份声明与网友们的关切相差甚远……

 

难怪有网友说,咪蒙和她的伙伴们,才是一群真正用力骗过的人。

 

争议网红

 

作为在朋友圈里响当当的公众号人物,咪蒙当然不是第一次成为焦点。早前,有关咪蒙在线课程事件,就闹的轰轰烈烈。

 

 

2017年底,咪蒙在位于北京的品牌发布会上,宣布了自己准备上线音频课程《咪蒙教你月薪五万》的消息。这本来不算爆炸,但是咪蒙还补充了一个条件:听课三年后加薪不超50%可申请退款。当时,咪蒙的15个课程,售价99元。

 

Mi Meng launched an online course, offering career advice to students. She guaranteed that those who took the course would see a rapid increase in their annual salary. If that didn’t happen, they were eligible for a full refund. The course, “Mi Meng helps you get 50,000 yuan monthly pay,” is made up of 15 classes and costs 99 RMB. 

 

 

根据介绍,咪蒙的课程教授学员如何涨薪的技巧,比如如何谈判薪资,如何得到晋升,如何找到更好的工作等等。

 

According to the introduction,  it “will teach the students practical skills to get a pay raise, including how to conduct salary negotiations, how to get a promotion, and how to find a better job.”

 

 

听上去很美?然而有网友却觉得是骗局。

 

Sound like the perfect deal? Netizens sniffed a scam. 

 

 

User Wang Jia on Zhihu, China’s most popular Q&A platform,  writes: “Ms. Mi Meng designed a very successful financing product. Inflation, possible job-hopping, personal progress+salary based on working experience and normal pay increase—all of these can result in a 20-30 percent increase in your salary in three years. Also, if Ms. Mi Meng invests her incomes in some trust fund, and three years later, even if people asked for a refund, she could still earn another 20 percent interest.”

 

文风争议

 

而更为诟病的,则是咪蒙的文风。

 

就在“寒门状元死亡”前几天,咪蒙公众号还发布过一篇标题同样刺眼的文章:

 

 

文章洋洋洒洒,主要围绕着几个话题展开,都是父母对孩子的要求:

 

 

但是到最后你会发现,这……是一篇软文广告。

 

 

而有关咪蒙的标题,足够令其他媒体专门分析一波了。比如蓝鲸财经的总结十分到位:

 

这是咪蒙的法宝。

 

而看着这样的标题,是不是很容易让人有想吵架的冲动?可能咪蒙也是这样想的。

 

作为中国最成功的网红之一,咪蒙很会利用这些争议。手拿中文硕士学位,在传统媒体打拼十余年,咪蒙拥有良好写作技巧,也写出过不少有关历史、生活和教育的好文章。

 

As one of China’s most successful online celebrities, Mi Meng clearly knows how to capitalize on controversy. Holding a master’s degree in Chinese literature, and having worked in traditional media for more than ten years, Mi Meng has good writing skills, and has written some decent works about history, life, and education. 

 

 

随后,咪蒙自己成立影视公司——下海了。但是其公司制作的剧集并不成功。咪蒙只好重新执笔,只不过把战场拉到了新媒体领域。

 

She later founded a film production company and became an entrepreneur. The company produced an internet TV show, but it wasn’t successful. Then, Mi Meng picked up her pen again and returned to the battlefield—on social media.

 

她的文风也变了:更尖酸,更俗,更激进。

 

Her writing style changed; she became acerbic, vulgar, and aggressive. 

 

网友总结的“咪蒙系”标题:死系列  

 

 

咪蒙选择很有刺激性的话题:男女关系、讨厌的同事,以及生活中的烦人精——把这些事儿写成小文章、短句子,以及她提供的自救建议。

 

She chose provocative topics—relationships and sex, hated coworkers, and annoying people in life— and wrote in easy, short sentences, with self-help advice about dealing with enemies.

 

而通常,她的话术包括但不限于:

 

“人们总是说……但这是扯淡”

“我曾经有个朋友……”

“别再blabla了,只有当你能如何如何时,你才能怎样怎样……”

 

 “People always say…but it’s just bullshit,” her columns would often begin, followed by “a friend of mine once…” and ending with advice: “Don’t […] any more. Only when you…, you can…”

 

2015年底,凭借两篇文章,咪蒙火了:

文章疯传后,迷蒙的粉丝量也暴增。但是很快就有读者指出,两篇文章本身,似乎就有矛盾之处。

 

Both articles went viral online, with many netizens joining her. But readers were quick to point out contradictions in Mi Meng’s claims.

 

渐渐的,更多人意识到,咪蒙的语气太过尖酸,内容沦为发泄渠道。甚至有网友写出《咪蒙,你终于成了自己口中的贱人》。至此,咪蒙的毒鸡汤,也闻名了。

 

Gradually, more noticed that Mi Meng’s tone was too mean and her content was nothing more than a channel to vent. Some even wrote back, saying “You finally became the bitch you talked about.” Mi Meng’s articles were called “poisonous chicken soup.”

 

 

然而,这后面的故事更“耳熟能详”了。尽管差评接踵而来,咪蒙的粉丝也是越来越多,多到终于可以利用公众号接广告变现了。

 

It’s all starting to sound horribly familiar. As the negative feedback mounted, Mi Meng accumulated more and more followers, allowing her to makes money through advertisements on her WeChat account. 

 

网络上流传的咪蒙文章“售价”

 

 

就连黑子都不得不承认,咪蒙确实是一位在沟通科学和媒体操盘方面的“大师”。

 

Even the haters admit that she is a master of communication science, and media manipulation. 

 

然而,眼见她当日起高楼,可见她今日楼要塌?

 

《人民日报》官方微博就这样评价此事:从标题党到炮制文,卖惨卖焦虑容易,但无节操刷流量只会消耗注意力资源,稀释社会信心。百花齐放不等于信口开河,拿了麦克风不等于可以肆意妄为。公众号当有公心,自媒体应当自重!

 

希望咪蒙们从此引以为戒吧,别让寒门状元白白死去。

 

综合来源:中国日报东森娱乐,澎湃新闻,观察者网,知乎,汉语世界,蓝鲸财经

 





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